PepsiFresh Contest: Real Tracking and Social Impact Analysis
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. It will be even longer before you see and measure social impact. I was so happy that Jeremiah Owyang shared his research note taking technique.
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