PepsiFresh Contest: Real Tracking and Social Impact Analysis
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact.
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