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I've been translating different audience analysis frameworks to a nonprofit context. These include: Audience Target Group Identification : This is the most important question and may be informed by research or listening. Who is target group you need to reach with your overall communications objective?
In the beginning, TechSoup’s Marnie Webb, Daniel Ben-Horin, and Billy Bicket created NetSquared to "remix the web for social change." social bookmarking (now called Delicious ) by using their APIs on the site. (An In the end analysis, nonprofits and NGOs build communities and are sustained by communities.
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