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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. What are some of your favorite low-cost tracking tools? ?.

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

It’s different from direct traffic, where people directly type in or bookmark a website URL to access it. Here are some tips to get started with organic traffic analysis: Set Up Google Analytics Google Analytics is a free and powerful web analytics service that provides detailed insights into your website traffic.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   Reader Sharing (bookmarked items). And as readers start to respond -- commenting, tweeting, bookmarking, etc.,

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Remember bookmarked items can also influence your blog traffic (positively).

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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. For example, are you bookmarking everything you come across into del.icio.us

Awareness 101
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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Learn to use the tools that help you measure success. Do a regular task analysis of your social media work flow looking for redundant actions or where you've simply lapsed into automatic pilot or bad habits. Great work.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

The focus is how to effectively integrate social media channels and measure and learn. Moderate Approach: Understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Wait for maturation? What are the potential uses for nonprofits?

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