Analysis Blackbaud Donation Spam 
Tech Soup
APRIL 4, 2017
Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. " and includes modeling statistical analysis. Marketing principles still apply: Give your donors a date to donate by — deadlines work. Data Health.
ASU Lodestar Center
OCTOBER 11, 2017
I put the two together, hoping that I didn’t miss anyone because they weren’t in last year’s emailing, or that I don’t send two (or more) invites to my spam-sensitive donors. I want to reach out to people who have donated multiple times in the past, but did not donate this year. Touchpoints and follow-up are hard to remember.
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