Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. What did you learn?

Benchmark 104

Benchmark Photography Ratio Stats 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Someone on your mailing list or rolodex. Family members.

Social Network 105

Social Network Analysis Social Media Network 105

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Give it a read here !

Benchmark 75

Benchmark Analytics Google Comparison 75

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 105

Benchmark Social Media Global Project 105

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. The San Diego Zoo’s recent email performance analysis supports this position.

Rate 139

Rate San Diego Open Benchmark 139

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 75

Benchmark Studies Trend Analysis 75

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now!

Benchmark 69

Benchmark Studies Ireland Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Nonprofit Tech for Good

MAY 25, 2024

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Test both!

Marketing 195

Marketing Fundraising Test Nonprofit 195

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them. Many feel the same as Craig Newmark.

Summary 94

Summary Social Media Measure Media 94

Classy

JUNE 30, 2021

Download the full report for a more detailed analysis and findings. . It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. Once you set measurable goals, you’ve got make sure they are realistic.

Measure 118

Measure Learning Case Study Metrics 118

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 131

Social Media Media Social Chart 131

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. There is also the issue of social media measurement tools.

Measure 105

Measure Learning Social Media Metrics 105

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? Top 40% are committed, middle 30% casual, and bottom 30% episodic. Does data quality really impact the accuracy of growth scores?

Retention 148

Retention Donor Advice Data 148

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

Benchmark 52

Benchmark Studies Europe Info 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 88

Statistics Trend Benchmark Blackbaud 88

M+R

FEBRUARY 10, 2022

As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends. This analysis took a look at digital revenue from email subscribers at end of year that was not sourced to email. BORING DETAILS EXCITING METHODOLOGY DETAILS.

Fundraising 116

Fundraising Gift Analysis Channel 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

Awareness 101

Awareness Tips Social Media RSS 101

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Whole Whale

APRIL 5, 2024

Competitive Analysis By exploring ads from similar organizations or causes, nonprofits can gain insights into their competitors’ messaging, targeting, and creative strategies. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics. How Should Nonprofits Use Ad Libraries?

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter.

Twitter 109

Twitter Network Tips Influence 109

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 98

Results Metrics Measure Associations 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

The survey looked at nonprofit’s self-reported results, goals, time investment, and measurement approaches for Facebook, although I wonder if you can really answer the big picture question without looking at how nonprofits use Facebook in the context of an integrated strategy and good measurement practice benchmarking study.

Measure 96

Measure Organization Metrics Analytics 96

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success.

Social Media 99

Social Media Media Tips Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. It also helps to break down your goal into monthly or quarterly benchmarks.

Facebook 102

Facebook Network Metrics Nonprofit 102

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Blackbaud 90

Care2

SEPTEMBER 6, 2011

Applum ran their analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

Studies 78

Studies Facebook API Benchmark 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? The way to do that is with statistical factor and ANOVA analysis which definitely requires an advanced level of practice and enough data.

Measure 101

Measure Social Media Survey Relationship 101