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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

It’s a remarkably ineffective way of working for an industry built on numbers. . “We Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. How many people are you planning to feed? . Without this information, you’re flying blind.

Analytics 125
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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Too many variables and inconsistencies across nonprofits to address expenses on an industry level, but arriving at a net value is a good idea for nonprofits when they are segmenting donors and trying to determine which group is more valuable to the organization. QUESTION: Where can I get benchmarks for retention by sector?

Retention 148
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Introducing the 2021 Classy Awards Leadership Council

Classy

This honorary board of industry experts, which represents the larger spectrum of the social sector, collectively determines the annual Classy Awards Winners, and today we’re proud to announce the 2021 Leadership Council that will be hand-selecting this year’s award recipients. Feeding America. Ami McReynolds. Cleveland Clinic.

Award 57
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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71
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Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

You ascertain averages, browse benchmarks , and create charts. You are using diagnostic analytics if you have dashboards or established benchmarks for your campaigns. This type of analysis has served us fairly well to date. If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data.

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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do a regular task analysis of your social media work flow looking for redundant actions or where you've simply lapsed into automatic pilot or bad habits.

Awareness 101