Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics ROI 64

M+R

DECEMBER 1, 2023

So next year when you’re sitting all day refreshing your results and stress eating Thanksgiving leftovers because you’re behind last year’s revenue, take a deep breath and wait for Wednesday morning. Email… stabilizing? Email revenue held steady or increased for 70% of nonprofits whose results we reviewed. Cyber Tuesday?

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Giving New York City Channel Trend 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

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Analytics Strategy Fundraising Benchmark 126

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Who or what are you going to compare your results to? The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

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Results Metrics Measure Associations 97

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important.

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Benchmark Data Washington Arts 35

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. The purpose of this post is to share the results of the Q&A, including answers to questions not addressed during the event.

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Retention Donor Data Advice 148

Forum One

JANUARY 19, 2023

Whether the visitor is a known or unknown user, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. A lack of personalization could result in lost opportunities from supporters. Get in touch today.

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Websites Change Management Digital Government 61

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

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Metrics Facebook People Measure 112

Care2

JANUARY 30, 2012

The results below come from aggregate data from 14 organizations we work with – a big thanks to them for letting us include their data in this post. These aren’t necessarily the same organizations we included in our write-up last year; this analysis compares two years of data for these 14 groups.

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Fundraising Benchmark Rate Aggregator 67

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Encourage fundraisers to send email and post to social media.

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Metrics Benchmark Fundraising Stats 42

Tech Soup

MAY 22, 2012

Once you start to learn more about your web traffic you can make intelligent decisions about how to optimize your website to achieve the best online fundraising results. Remember, audience analysis should be a key part of your online strategy. Are they visiting your key online fundraising pages? Pay Attention to Referrals.

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Results Online Donor Fundraising 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

In the comments on my post, &# Likes on Facebook Are Not A Victory: Results Are ,&# Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the “like&# button. Why I Don’t “Like&# You on Prezi. It was too good not to share. There was a little bit of kismet happening.

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Measure Social Media Survey Relationship 100

DNL OmniMedia

FEBRUARY 11, 2021

This has resulted in Blackbaud Fundraiser Performance Management (FPM), a CRM overlay that empowers major gifts officers to successfully manage relationships with prospects and raise gifts. Real-time analysis of every data point associated with your major gift program can be a hassle. Peer Benchmarking.

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Blackbaud Guide Management Fundraising 52

DNL OmniMedia

NOVEMBER 12, 2020

Looking at this data as a whole allows your team to improve your major gift program over time and receive more donations as a result. Why is it important to track fundraising benchmarks? You could track: Emails. Gifts Secured: Of the major gift asks you made, how many successfully resulted in a gift? Phone Calls.

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Metrics Gift Track Tech 52

Connection Cafe

JUNE 4, 2014

Dramatic results do not come from dramatic process – not if you want them to last, anyway.”- Analyze your results. Take a look at the past 2-3 years of online results. Everything from your dollars raised and campaigns run to email open rates and growth on social media. This list is different, I promise. Jim Collin.

Change 37

Change Analysis Social Media Canada 37

Connection Cafe

APRIL 11, 2014

The stats and analysis give us some interesting insights into different types of fundraising events. By studying the benchmarks, we can get insights into achieving greater fundraising success – and the solutions definitely vary depending on the type of event. Want to learn more about using peer-to-peer benchmarks to get better results?

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Raise Money Stats Benchmark 37

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Test Nonprofit 206

DNL OmniMedia

FEBRUARY 1, 2023

Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations. For example, your organization may be planning to grow and requires a scalable messaging and communication platform that allows you to create custom email series.

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Consultant Technology Phase Nonprofit 52

Connection Cafe

JUNE 23, 2014

Did you know that more than 50% of constituents receive email on their mobile devices? Paint the picture for your board or leadership team by analyzing your current campaign results, conducting a SWOT (strength, weakness, opportunity, threat analysis) and compare your organization to industry benchmarks. Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something.

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Awareness Tips Social Media RSS 100

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. This ultimately results in cost savings and increased productivity. Now, all they have to do is provide their corporate email address and click a checkbox.

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Software Business Guide Companies 52

M+R

FEBRUARY 10, 2022

We reported on some of the variability between nonprofits, the continuing importance of email, and the success of paid search advertising. We saw this increase in average gifts carry across all online giving, email revenue, AND online advertising — it was true everywhere we looked! EMAIL FUNDRAISING.

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Fundraising Gift Analysis Channel 106

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. All generations are becoming increasingly multichannel and the web and email are often the preferred methods of communication with charities. Do people read your emails?

Technology 37

Technology Guide Proposal Leadership 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. Set A Realistic Goal Based On Benchmarking. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets.

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Social Media Online Learning Fundraising 129

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Social Media 98

Social Media Media Tips Social 98

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . email signup, contact us, donation, petition, etc.), Audience Overlap : Use Rapleaf to sort out what percent of your Facebook audience is also on your email list.

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Social Media Site Media Social 67

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Use the Donor Journey to Map Your Strategy There are many different kinds of donors, but all of their journeys will ideally culminate in the same result: A personally gratifying, long-lasting relationship with your nonprofit.

Management 52

Management Donor Guide Retention 52

Forum One

AUGUST 20, 2008

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility.

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Influence Social Media Internet Web 52

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. Some nonprofits that typically rely on political messaging struggled at year-end after the mixed results of the 2022 elections. Let’s dig in!

Fundraising 107

Fundraising Gift Digital Trend 107

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here is a graph of the results.

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Causes Facebook Social Media Advocacy 48