NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

Metrics 114

Metrics Facebook People Measure 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. I asked her how do you measure relationships? The problem is that most people are already doing something before they decide to measure. Do you measure along the ladder of engagement?

Measure 101

Measure Social Media Survey Relationship 101

DNL OmniMedia

FEBRUARY 11, 2021

Real-time analysis of every data point associated with your major gift program can be a hassle. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Anyone who would like to go through the math in detail, just reach out to my email. GARY: That is a good formula.

Retention 148

Retention Donor Advice Data 148

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. What are the major gift metrics that matter when measuring success? Why is it important to track fundraising benchmarks? Phone Calls.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Then comes the difficult part – identifying what “associated” metrics from social, email, and your web site that you need to collect. What follows is a reflection from several workshops for nonprofits on how to do this. I’ve even used the framework to measure trainings I have delivered!

Results 98

Results Metrics Measure Associations 98

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Encourage fundraisers to send email and post to social media. Number of participants. Set your own baseline.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . M+R wants to help you! 225=13.5).

Facebook 32

Facebook Benchmark Social Media Studies 32

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. Plan for a way to manage change in order to effectively measure progress and stay on track. Creating a personalization plan.

Websites 56

Websites Strategy Change Management Digital 56

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Care2

SEPTEMBER 23, 2010

Divided into three sections, it began with a look at the importance of text messaging by Jessica Bosanko of M+R Strategic Services , then went to apps and tools, discussed by Shana Glickfield of the Beekeeper Group and then wrapped up nicely by Amy Sample Ward of NetSquared who discussed measurement; both what and how.

Tools 52

Tools Stats Netsquared Info 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Set up a social media dashboard with google apps for your listening, separate it from your work email and tools.

Awareness 101

Awareness Tips Social Media RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement. "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. .   Reader Sharing (bookmarked items). Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 131

Social Media Online Learning Fundraising 131

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. The other 40% may be coming from email or direct. What is your benchmark? Analytics This!

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviors. Do more emails lead to more money raised? Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

DNL OmniMedia

FEBRUARY 1, 2023

Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations. Developing a clear map for the future now can help you create tangible benchmarks to achieve long-term goals. Setting short- and long-term goals.

Consultant 52

Consultant Technology Phase Nonprofit 52

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 197

Marketing Fundraising Test Nonprofit 197

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 99

Social Media Media Tips Social 99

Amy Sample Ward

DECEMBER 6, 2009

2009 eNonprofit Benchmark Study. “I If you’ve set up any social media experiments of your own, either representing yourself or the organization, measure your work and the success to share back (how has using those tools increased volunteers, grown your email list, saved you time on promotion, etc.).

Social Media 105

Social Media Interaction Wiki Government 105

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do.

Websites 35

Websites Design Practice Philadelphia 35

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization. Communication can take various forms, including email newsletters, annual reports, and social media updates.

Donor 52

Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Forum One

AUGUST 20, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 50

Influence Social Media Internet Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Someone emailed me to complain that I didn't link to a definition of Twitter. I will look at benchmarking processes and analyzing benefits and values.

Goal 50

Goal ROI Wiki Metrics 50

Forum One

FEBRUARY 13, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 50

Influence Social Media Internet Web 50

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.”

Digital 98

Digital Marketing Fundraising Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The idea is that you need to think about your organization's web presence, one-way communication like email marketing and search engine optimization and finally the social. Now it is your turn.

Marketing 70

Marketing Social Social Media Blackboard 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks. How did you determine it?

Social Media 131

Social Media Media Social Chart 131

Candid

AUGUST 3, 2021

Our analysis provides an evidence base to understand and strengthen resourcing for social change. We are changing our analysis and shifting our practices to be fully accountable to racial justice movements. Though not justifiable, this omission has stemmed, in part, from genuine concern about what we can accurately measure.

Map 95

Map Fund Taxonomy Analysis 95