M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 105

Benchmark Social Media Global Project 105

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. . Overall email volume remained basically flat.

Fundraising 98

Fundraising Gift Rate email 98

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. We’d love to talk about your next redesign project and goals.

Websites 61

Websites Change Management Digital Government 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. How do you measure the your organization’s influence in social channels ?

Summary 94

Summary Social Media Measure Media 94

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Creating a personalization plan.

Websites 56

Websites Strategy Change Management Digital 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. Set A Realistic Goal Based On Benchmarking. RESULTS. .

Social Media 131

Social Media Online Learning Fundraising 131

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Did you know that more than 50% of constituents receive email on their mobile devices? Share current donor demographics in support of your case.

Technology 44

Technology Leadership Offline Demographics 44

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media email Online 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Step 4: Define your benchmarks. They also know that in order a growth rate in members, it takes reach and engagement through social channels so they also track referral traffic and engagement metrics. They also look at qualitative data, including doing a content analysis of their member feedback. Step 3: Define your investments.

Results 98

Results Metrics Measure Associations 98

M+R

FEBRUARY 10, 2022

We reported on some of the variability between nonprofits, the continuing importance of email, and the success of paid search advertising. We saw this increase in average gifts carry across all online giving, email revenue, AND online advertising — it was true everywhere we looked! EMAIL FUNDRAISING.

Fundraising 116

Fundraising Gift Analysis Channel 116

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) May 9, 2008 | Kaya Matteo Thanks for sharing.

Advocacy 28

Advocacy Social Media Online email 28

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

Marketing 55

Marketing Tips Online Analysis 55

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. This can occur through various channels such as social media, word of mouth, or advertising. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

Donor 52

Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. First, it's possible that online retention rates may increase over time as nonprofits become more savvy about the channel and the population moves more communication and interaction online in general.

Attention 36

Attention Metrics Online Fundraising 36

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. Email revenue decreased by an average of 11.9% The number of donations driven by email decreased 11.2% Let’s dig in!

Fundraising 116

Fundraising Gift Digital Flash 116

Bloomerang

JULY 19, 2021

Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. So, spend more on fundraising. Of course not!

Digital 98

Digital Marketing Fundraising Strategy 98

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Wonderful post, gentlemen, as always.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Wonderful post, gentlemen, as always.

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 131

Social Media Media Social Chart 131

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

How does an organization plan, coordinate, and implement flawless marketing across channels and get results? Rarely does is one media channel strong enough to form a full impression on the consumer and move them to action – a purchase, a change of opinion about your brand or product, or simply knowing about your company.

Marketing 101

Marketing Integration Campaign Develop 101

Achieve

AUGUST 9, 2017

Achieve approached Big Dog Ranch Rescue’s Great Give goal with a multi-week, multichannel campaign leveraging email, social media, advanced donor cultivation, stewardship and more. This amount was nearly $20,000 over the pre-Great Give benchmark goal of $29,000. On the giving day, Big Dog Ranch Rescue brought in $84,898.17 Rai Masuda.

Florida 52

Florida Goal Giving Help 52

NetWits

APRIL 11, 2012

1) Email is Hot. 12NTC wasn’t void of sessions and discussion on the topic, but they made sure fundamental things like email were covered because of a rather large group of people (Eh? who still need to run effective email marketing and communications programs. 6 Takeaways from #12NTC. For better or worse. 6) Gaming for Good.

Technology 245

Technology Game NTC San Francisco 245

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

NTEN

OCTOBER 15, 2010

By Matt Burghdoff, Email Marketing & Online Fundraising Specialist, Grizzard Communications. Many nonprofits treat their email program as simply a digital version of their postal mail efforts. When your constituents sign up to receive emails, they are giving you an invitation to come to their inbox once, maybe twice.

Mail 61

Mail Campaign Management Yahoo 61

Bloomerang

SEPTEMBER 24, 2021

And by the end of your planning process, you should be able to have on paper and with stakeholders bought in on shared goals, strategies, benchmarks and timeline. I think benchmarks and timeline are really important. Another way to think about benchmarks is, how will you define success? Are communication channels clear?

Community 80

Community Video Slides Survey 80

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Telemarketing and direct mail followed.

Retention 52

Retention Gift Conversation Rate 52

Connection Cafe

MAY 6, 2011

Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. There may have been a link to direct these donors to a web page or a request to include their email address with their check.

Offline 30

Offline Integration Online Mail 30

sgEngage

MARCH 15, 2011

The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving. Small, medium, and large organizations all had positive growth in the analysis.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

sgEngage

JANUARY 12, 2011

Do you have email templates ready to go? Do you have offline and well as online channels ready to go? Technology Can your website and giving forms handle 4x their normal traffic? Do you have a scaled down shadow website ready to go? Unfortunately, this will not be the last emergency that nonprofit organizations will have to respond to.

Haiti 64

Haiti Trend Difference Blackbaud 64

Connection Cafe

APRIL 19, 2019

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. The analysis is based on a July – June fiscal year, covering the period of FY2014 through FY2018. million donors who gave 61.4

Trend 30

Trend Giving Retention Rate 30

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Online donors continue to switch channels and become offline donors.

Benchmark 74

Benchmark Internet Giving Offline 74

Bloomerang

NOVEMBER 19, 2021

Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . If you’re not comfortable reaching out during the campaign, reach out and ask for recurring donations in a future email or appeal.

Retention 109

Retention Donor Strategy Fundraising 109

sgEngage

DECEMBER 10, 2010

If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel. If you think mobile donations are a waste of time, then, five or ten years ago, you probably felt the same way about web donations.

Trend 76

Trend Nonprofit Blackbaud Aggregator 76

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It appears when you “Add a channel”) That’s it.

Analytics 38

Analytics Google Track Social Media 38