Eric Jacobsen Blog

AUGUST 4, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. Either the state-of-the-art changes too quickly for a book or an MBA program to keep up with. When we're in a book club, we get that social validation.

Skills 57

Skills Business Learning Knowledge 57

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. And, with that sort of analysis, you’ll be able to tinker with your model and see what works over time. Capital Campaigns and ROI.

ROI 78

ROI Campaign Gift Metrics 78

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

Ratio 95

Ratio Survey Sample Report 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

I believe this is because it is so difficult to measure behavior change. Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. Data analysis is the pathway for establishing robust prospect portfolios for gift officers.

Database 52

Database Track Donor Management 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. Click to See Larger Version.

Measure 105

Measure Learning Social Media Metrics 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

I believe this is because it is so difficult to measure behavior change. We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#.

Measure 102

Measure Social Media Media Benchmark 102

Allegiance Group

FEBRUARY 14, 2023

A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. Set your acquisition goals and budget.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. How to measure behavioral change.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. What needs to change? What are our successes and challenges?

Awareness 101

Awareness Tips Social Media RSS 101

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The economic crisis has changed the external environment. The tools are changing, so if you've settled into one way of using a particular social media tool or set of tools, don't set yourself on automatic pilot. Mapping Strategy to Metrics, Benchmarking, and ROI. What needs to change?

Social Media 99

Social Media Media Tips Social 99

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

APRIL 15, 2019

In this post, you’ll learn from my mistakes and create better charts for your audience – to show fundraising results, organization’s impact or benchmarking. We can change the shape of this rectangle by extending the height or squeezing the width. We can also change its orientation. What am I supposed to learn from this?”.

Chart 27

Chart Results Create Fundraising 27

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. All the old dynamics are changing and its impacting everyone! A key takeaway for me was a content or pattern analysis of what consumers were saying about Georgia Tech on Facebook - it was an analysis of over 4,500 mentions.  

Social Media 50

Social Media Relationship Media Georgia 50

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Their behaviors will likely change over time. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Social Change Behind the Firewall.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Avoid being caught in simply a descriptive analysis, which describes current participant patterns. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofit Tech for Good

MAY 25, 2024

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Test both!

Marketing 197

Marketing Fundraising Test Nonprofit 197

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

It feels good to get that off my chest because if only to commit myself to making some changes. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I will look at benchmarking processes and analyzing benefits and values.

Goal 50

Goal ROI Wiki Metrics 50

M+R

FEBRUARY 10, 2022

First off, the change in the number of gifts, year over year. When we see average gift grow across issue areas and platforms, we should be looking to global conditions — changes in the economy, the state of the pandemic, the political environment — for answers. . BORING DETAILS EXCITING METHODOLOGY DETAILS.

Fundraising 116

Fundraising Gift Analysis Channel 116

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Tech Soup

APRIL 2, 2012

Come to our session to learn more about this cool cloud platform, how nonprofits can think about Azure in their work, and see great examples of Azure at work for social change. We'll also discuss the post-disaster operations analysis and triage processes. And it works for nonprofits too! Virtual Teams and Online Collaboration.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

And, I actually hope that doesn’t change. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The simple fact is that “ Technology Changes, Humans Don’t." The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Now it is your turn.

Marketing 70

Marketing Social Social Media Blackboard 70

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Donor prospect research involves a more in-depth analysis of individuals who have been identified as potential donors.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Forum One

AUGUST 20, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 50

Influence Social Media Internet Web 50

Cloud 4 Good

NOVEMBER 4, 2021

Doing so creates a workflow map of that current process, which is then used to design the process in the new system and identify necessary changes to improve efficiencies. The second phase is more focused and concentrates planning on migrating specific business processes, testing, launching, and change management. What factors or?red

Process 92

Process Interview Phase Map 92

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48