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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

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4 Strategies for Proactive Risk Management at Your Nonprofit

sgEngage

While mapping out these types of plans is important, you should also focus on taking proactive steps to avoid putting your nonprofit in risky situations in the first place. Conduct an operational analysis in which you identify all potential risks and prioritize them based on which ones are most likely to occur.

professionals

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Nonprofit Technology News for February 2014

Tech Soup

The online protest was to raise awareness on NSA mass surveillance practices and also to promote ‘Aaron’s law’, a response to the 2013 suicide death of activist Aaron Swartz who was convicted of hacking data on an academic website and getting a sentence of 35 years in prison. It uses the info for targeted ads.

News 62
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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

I interviewed technology practitioners from the poverty law community about how they approach ROI and significant technology systems investments like client databases, document assembly systems, or video conference systems. You have to set up a framework at the beginning - hence the vital importance of a strategy map.

ROI 66
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The Critical Role Tech Will Play in Eradicating Trafficking

Saleforce Nonprofit

Tech Against Trafficking was born out of a meeting at Wilton Park which brought together 60 stakeholders from key sectors — including policy makers, law enforcement, business, civil society, and academia — for an expert exchange on the creative uses of digital technology in tackling modern slavery.

Roles 93
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Donor Management: The Ultimate Guide

Neon CRM

It also involves careful analysis and upkeep of your donors’ data. The donor journey typically consists of the following stages: Awareness This is the stage where a potential donor first becomes aware of your nonprofit’s mission, values, and work.

Donor 52
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[VIDEO] Counting the Costs: Where Capital Campaigns Often Miss the Mark

Bloomerang

So if you’ve conducted a capital campaign or you’ve researched a campaign for one that’s on the horizon for your organization, you’re well aware that a capital campaign is a balance of, you know, it’s an art and a science to ensure its success. . But again, the capital campaign is about a sequence of events.