Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Passionate explaining of impact?
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