Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Focus on participation – Judge success by number of donors versus just total dollars raised. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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