Attention nonprofits: We don’t know our donor data!
3rd Sector Labs
JUNE 30, 2014
The Foundation concluded after years of effort what then-Paul Brest feared at the beginning of the effort in 2006: Personal philanthropy may sometimes be so profoundly emotional as to be invulnerable to rational analysis. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation.
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