Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Thinking Strategically About Social Media.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Use the Rule of Thirds : (1/3 Web + 1/3 One Way + 1/3 Social) = Online Marketing Budget The rule of thirds is not an Einstein theory, it is actually comes to us from the art world. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Connection Cafe

DECEMBER 31, 2013

Back by popular demand was Steve MacLaughlin’s analysis of the 200 email subject lines sent to him from nonprofits between December 1, 2012 and December 31, 2012. What would happen if we combined some commonly *overheard* phrases from the nonprofit sector with the most popular Internet memes? Asking is part art and part science.

Meme 51

Meme Ideas Content Generation 51