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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. This chart comes from Chapter 5 of Measuring the Networked Nonprofit where we discuss how to measure outcomes from social media versus activities. Click to See Larger Version.

Measure 105
Measure Learning Social Media Metrics 105
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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

So, for the purposes of an ROI analysis and reporting to decision-makers, maybe you don't emphasize those values in the report or be the only value. In order for your community strategy to be sustainable, you need to be able to articulate value back to the organization. He recommends to prioritize according.

ROI 66
ROI Results Community Online 66
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