How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. It is about how social media (and other digital tools I might add) help an organization move towards longer-term outcomes in their theory of change or articulated goals. Click to See Larger Version.
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