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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. It is about how social media (and other digital tools I might add) help an organization move towards longer-term outcomes in their theory of change or articulated goals. Click to See Larger Version.

Measure 105
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Defined Audience.

ROI 50
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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools.

Measure 118