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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Your organization’s branded social channels will most likely have a formal and structured editorial calendar linked to your policy agenda and other communications objectives. Having your CEO use social in a separate channel gives you more flexibility, especially with breaking news.

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Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth's Blog: How Nonprofits Can Use Social Media

During the afternoon we used Facebook to post analyses from partners and Twitter to highlight what ACA is already doing in Arkansas. That’s because boards or senior management (or funders) don’t always understand these are part of a strategy that leads to the strategic results. Here’s a round up of what they learned. (1)