Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). Analytics This! Web Analytics As Simple Gifts To Measure Mission 3.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

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Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. SXSW Nonprofit ROI Poetry Slam.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. If you're using Goolge Analytics goals, you've already thought through some of this. You'll get some bonus information if you have Google Analytics goals set up. Start with your outcomes, not your keywords.

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Adwords Google Game Campaign 69

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 6 Katrin 09.19.07

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. via Kevin Gamble (see larger here ).

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