M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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Benchmark Analytics Google Comparison 75

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Data Integration: Ensure your data is collected, integrated, and optimized for analysis. AI-Powered Content Creation: Use AI tools to craft personalized messages for each segment.

Content 169

Content Marketing Data Strategy 169

Association Analytics

NOVEMBER 20, 2023

This is critical for proper analysis and strategy refinement. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Association Analytics can help you gain the insights you need to increase your member retention.

Retention 169

Retention Associations Professional Strategy 169

Whole Whale

OCTOBER 22, 2024

Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.

Ideas 52

Ideas Comparison Metrics Analysis 52

Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. Curious how GA4 differs from the old Universal Analytics, check out Whole Whale’s article comparing the two platforms. NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.

Analytics 52

Analytics Google Campaign Data 52

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. Fundraising Metrics. Social Media Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 53

Analytics University Data API 53

Association Analytics

APRIL 8, 2021

And yet SMART goals are so crucial in data analysis because they provide direction needed for inquiry. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. What metrics could you use to predict whether you will achieve your goals ?

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Goal Data Articulate Analysis 192

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

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Associations Challenge Data Taxonomy 319

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. Understanding post-purchase behavior is an important part of the analysis. What is the trend in sales over time?

Product 282

Product Associations Measure Analysis 282

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

Analytics 52

Analytics Tools Wikipedia Google 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. After you implement new strategies, regularly check your monthly giving program’s success metrics. Understand donors’ giving behaviors. Monitor data and adjust your appeals. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

.orgSource

OCTOBER 29, 2024

This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency. Predictive Analytics and Strategic Decision-Making One of the most powerful benefits AI brings to associations is the ability to turn data into predictive insights.

Associations 221

Associations Challenge Adopt Literacy 221

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

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Analytics Strategy Fundraising Benchmark 123

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. New key metrics focused on customer engagement. ?

Analytics 46

Analytics Google Organization Metrics 46

.orgSource

JULY 22, 2024

Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics. Adopt Emerging Technologies : Staying abreast of technologies such as artificial intelligence, data analytics, and automation drives significant improvements.

Associations 221

Associations Phase Exercise Leadership 221

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. The Nucleus data analytics platform has two dedicated and ready-to-use packages for precisely these types of analysis: Learning Management and Certifications.

Learning Management 130

Learning Management Associations Data Learning 130

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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Analytics Google Digital Marketing 100

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance.

Measure 97

Measure Help Analysis Metrics 97

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. DIY Community Engagement Metrics. Metrics Tracking. >> Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way. Presentation. View more presentations from Amy Sample Ward.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 306

Digital Strategy Guide Create 306

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. Google Analytics Report with Visually.

Analytics 71

Analytics Track Metrics Tools 71

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

M+R

APRIL 24, 2024

Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics.

Benchmark 69

Benchmark Studies Ireland Metrics 69

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

fusionSpan

AUGUST 7, 2024

Tableau’s primary strength lies in its ability to simplify complex data analysis through intuitive and visually appealing dashboards. Ease of Use : The drag-and-drop interface makes it easy for users to create complex visualizations without any programming knowledge, making advanced analytics accessible to non-technical users.

Analysis 52

Analysis Analytics Train Training 52

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

Time 79

Time Metrics Analytics Google 79

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Gyrus

MARCH 20, 2024

This article explores best practices to improve your training ROI, focusing on compliance training, applied behavior analysis, and how to calculate ROI on training. To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics.

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

This article explores best practices to improve your training ROI, focusing on compliance training, applied behavior analysis, and how to calculate ROI on training. To overcome these challenges, it’s essential to use a combination of quantitative and qualitative metrics.

ROI 52

ROI Train Training Practice 52

M+R

OCTOBER 15, 2021

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. And we provide analysis that helps put all of that into context and guide decision-making.

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Benchmark Data Map Help 105

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Outcomes matter.

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Metrics Nonprofit Profile Platform 263

sgEngage

MAY 16, 2024

Applications, proposals, progress reports, impact metrics – the data collected throughout the grantmaking lifecycle is vast and ever-growing. Data formats vary widely, making consolidation and analysis a time-consuming and error-prone process. Grantmakers are swimming in a sea of information.

Data 73

Data Impact Government Proposal 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.

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Metrics Audience Content Facebook 125