M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Recommended Events.

Analytics 105

Analytics Google Track Map 105

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Beneblog: Technology Meets Society

NOVEMBER 3, 2011

We were all there thanks to the efforts of Drew Conway, Jake Porway, and Craig Barowsky (Data without Borders’s founders) who had the crazy idea of bringing together well-intentioned data analysts and non-profits with data in need of analysis. We were not able to make much significant progress on this second goal in a mere 48 hours.

New York City 133

New York City New York San Francisco Analysis 133

M+R

OCTOBER 15, 2021

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.

Benchmark 105

Benchmark Data Map Help 105

NTEN

OCTOBER 28, 2009

John Kelly and Ken Deutsch, Morningside Analytics. Social network analysis can help you determine whether you are making an impact in these areas and help you more effectively target your efforts. Using network analysis strategically can you help you stretch your budget -- and enhance your effectiveness. Mapping the Network.

Social Media 92

Social Media Measure Influence Media 92

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Cloud 4 Good

SEPTEMBER 8, 2021

You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting.

Roles 112

Roles Data Strategy Technology 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.” Make Sense of Your Data.

Measure 118

Measure Learning Case Study Metrics 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2013

This map is one of a series of 80 global maps describing the state of terrestrial, freshwater, and marine habitats. Their mission is to provide better data and analysis to gauge the success and impact of a social effort and how to improve.

Data 98

Data Free Help Conservancy 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 29, 2011

Plus, you’ll get the undying love and loyalty of the Global Voices mascot, the GV Ferret.

Voice 92

Voice Global Donation Support 92

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

MARCH 1, 2011

By Steve Spiker, Director of Research & Technology, Urban Strategies Council As more and more people are bombarded with maps from every media source, many nonprofits find themselves asking “How can we use maps in our work?” – followed by, “Just how hard can it be for us to make maps for our work?”

Tools 96

Tools Map Photography PDF 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter.

Twitter 109

Twitter Network Tips Influence 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

But then what does that do to web analytics? How do you map these social networks? Chris Brogan wants to turn friends or social network analysis data into actionable information. Marnie Webb asks. a good question about the tools for measuring social networks. What tools are available? What tools do we need? This isn???t

ROI 50

ROI Analytics Google Social Network 50

Nonprofits Source

JULY 27, 2017

Map content to keywords for big SEO wins. To do this, start by analyzing your search analytics in Google Search Console. You’ll need to connect your search console with Google Analytics to collect and populate this data. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools.

Marketing 88

Marketing Strategy Online Chapter 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Tech Soup

NOVEMBER 8, 2013

It's only when all those little chunks are aggregated that they turn into Big Data; then the software called analytics can scour it for patterns. Police analytics comb over crime data looking for hot zones; security agencies comb over travel and credit card records looking for possible terrorists. Data Mapping and Visualization.

Data 66

Data Disaster Map Organization 66

Nimble AMS

FEBRUARY 3, 2022

This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Professional 138

Professional Associations Software Tools 138

Whole Whale

OCTOBER 22, 2024

Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.

Ideas 52

Ideas Comparison Metrics Analysis 52

3rd Sector Labs

MAY 4, 2015

Helpful analysis might include: • Comparing donor acquisitions costs to average fundraising costs. Mapping data against the business objectives of your organization is the only way to accurately measure your fundraising success. Congratulations – you have more work to do! It’s a start. If you have the data, you can do the math.

Donor 100

Donor Database Analysis Stats 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

In the long run, as a condition of being a nonprofit, organizations should be required to file the Form 990 electronically, rather than on paper, and the IRS should publish those returns in formats that lend themselves to doing aggregate analytics, creating visualizations and building analytic tools.

Data 106

Data Impact Files Government 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis?

Social Media 101

Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Once you have laid out your top posts and examined their tone, content and format, use any themes that emerged to map out your future posts.

Facebook 133

Facebook Measure Change Images 133

3rd Sector Labs

MARCH 28, 2015

A little mining and analysis will reveal if your data is complete on your most loyal donors. For team-building events, break down and map the donations by those aforementioned degrees of separation. Now map your donor data from Step 1 to your donations in Step 2. Segment your donors by data completeness.

Fundraising 100

Fundraising Retention Data Donor 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Twitter Aggregator Analysis 50

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Start to implement new segments within your analytics, as pre-created segments allow for more relevant questions on the data. Wondering what to do first?

Impact 83

Impact Channel Audience Websites 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. What metric(s) you select depends on your strategy map, tool selection, and context.

Metrics 56

Metrics Social Media Media ROI 56

fusionSpan

MARCH 30, 2022

Tableau also supports a variety of data connections, including Presto, MemSQL, Google Analytics, Google Sheets, Cloudera, Hadoop, Amazon Athena, Salesforce, SQL Server, Dropbox, and a number of others. Availability of Maps. The map is yet another key aspect of Tableau. Trend Lines & Predictive Analysis. Conclusion.

Chart 52

Chart Map Database Data 52

Forum One

FEBRUARY 28, 2023

Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. Too many manual processes to get what you need.

Data 71

Data Analysis Map Question 71

Achieve

NOVEMBER 27, 2016

After conducting a thorough analysis using the site’s Google Analytics, Achieve developed a plan that would accomplish the goals set during the kickoff meeting. To accomplish this goal the team conducted a thorough usability analysis on the old website to determine high traffic areas.

Award 52

Award Tampa Websites Phase 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid.

Donation 50

Donation Tanzania Stats Organization 50

Forum One

JUNE 9, 2023

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews.

Award 78

Award Colorado Washington Wisconsin 78

Connection Cafe

MAY 15, 2014

Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. Site maps : How we create research-based site maps and special considerations for nonprofits when developing site maps. User Research. Information Architecture.

Summary 37

Summary Design Process Web 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

And the resulting graph is the analysis of 1200 students. I’ve also done this with groups of organizations who have collectively created their network maps on the wall. The study was of medical school lectures. They gave the students tests based on content and scored them. Then the group draws the connections.

Experiment 119

Experiment Learning Create Exercise 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

You have to set up a framework at the beginning - hence the vital importance of a strategy map. So, for the purposes of an ROI analysis and reporting to decision-makers, maybe you don't emphasize those values in the report or be the only value. He recommends to prioritize according.

ROI 66

ROI Results Community Online 66