Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Recommended Events.
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