NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Every quarter, our data analyst, Mathew Grimm, emails out a report of every list source and how they're performing.

ROI 94

ROI Facebook Advocacy Social Media 94

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Include supporter data such as: Demographics Psychographic traits (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' It makes us feel good. and again.

Digital 138

Digital Data Marketing Org 138

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages. Email marketing tools . Common segments include: Location . Demographics .

Marketing 52

Marketing Social Media Nonprofit Channel 52

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Some of your supporters may not engage with digital platforms like social media or email regularly. Conducting a marketing opportunity analysis. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.

ROI 84

ROI Digital Strategy Template 84

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email.

Virtual 75

Virtual Build Stream Database 75

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have you ever found yourself overwhelmed in Google Analytics? This makes measuring less overwhelming and analysis much more realistic. Measure actionable items.

ROI 51

ROI Social Media Measure Media 51

Gyrus

NOVEMBER 3, 2016

When most people think about reporting in the Learning Industry, they think about ROI justification. With all the wonders of reporting and analytics available to us, it is important not to get too involved with your statistics until you have verified the quality of your information. However, there is so much more out there.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning.

Analysis 50

Analysis Reflection Experiment Time 50

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Here are a few things to monitor: Email marketing: What subjects get the most opens ? How many conversions come from email? What is the clickthrough rate?

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. This tool allows you to shared today, that allows you to put all of your Google Alert feeds (which many of use get by email) into a dashboard. The dashboard shows rough sentiment analysis, # of mentions and links.

Summary 94

Summary Social Media Measure Media 94

NTEN

NOVEMBER 2, 2009

Others could tell us how many donors they needed to store in their new database, but not what the results of an email campaign had been. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Mailchimp for discounted email marketing. What is a new email address worth to us?

Technology 52

Technology Adwords Analytics Analysis 52

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. Challenge 1) Measuring ROI Comparing the amount spent on CSR campaigns with cost savings can be a tricky undertaking.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ?

Social Media 100

Social Media Strategy Media Social 100

DNL OmniMedia

FEBRUARY 11, 2021

Real-time analysis of every data point associated with your major gift program can be a hassle. It’s pre-loaded with the data from 170+ organizations and 50 million+ constituents, allowing officers to benchmark their success against peers in the field and benefit from predictive analytics powered by that data. It’s fueled by data.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. They work to help you make the best use of your website, analytics, digital content, advertising, social media , email, and more.

Social Media 105

Social Media Platform NPO Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Someone emailed me to complain that I didn't link to a definition of Twitter. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

DNL OmniMedia

FEBRUARY 9, 2022

At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits. Overview of this Nonprofit Consultant.

Consultant 52

Consultant Nonprofit Philanthropy Strategy 52

NonProfit Hub

JUNE 4, 2015

Picture this—your nonprofit has its next email fundraising appeal down. Your email is on its way to hundreds (or maybe even thousands) of constituents. At least, that’s how many were supposed to get your email. At least, that’s how many were supposed to get your email. A large number of these emails are lost to spam.

Spam 28

Spam Rate ROI email 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

MARCH 21, 2018

Engagement figures are impressive too, with an average open rate of 80% and a 4 – 10 times higher click-through-rate than traditional email. Custom Facebook Audiences – email lists are not one dimensional. In it, you’ll learn how to develop: An action plan based on a current situation analysis.

Social Media 109

Social Media Resource Marketing Media 109

Care2

OCTOBER 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" First, Google Analytics delays processing data for at least 12 hours, not real-time.

Analytics 38

Analytics Google Track Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. My blog is worth $314,448.78. How much is your blog worth? Okay, I'm procrastinating.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Unique Visitors, from your web analytics tool, and Feed Subscribers, from your RSS tool.

Measure 50

Measure Social Media Tools Technorati 50

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I have seen many such websites that provide competitive analysis for free.

Social Media 70

Social Media Track Media Tools 70

Care2

APRIL 2, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Just how exactly do you go about writing an ad with a low cost and high ROI?

Adwords 51

Adwords Google Social Media Advocacy 51