Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. There are multiple facets to this process, which involves analysis, preparation, and research.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. So why, exactly, is data so important to nonprofits?

Analytics 98

Analytics Data Metrics Rate 98

NTEN

JUNE 29, 2011

At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists. At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. Everyone who comes into our file is sourced.

ROI 94

ROI Facebook Advocacy Social Media 94

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors.

Offline 35

Offline Donor Online Retention 35

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Mastering an analytic approach to strategy and planning.

Digital 99

Digital Marketing Fundraising Strategy 99

Forum One

JANUARY 4, 2024

As technology continues to evolve, all segments of a nonprofit’s audience need to engage through rich experiences online, whether they are individual donors, members, volunteers, funders, and even policymakers and other advocacy targets. Use surveys, which are generally affordable and accessible for analysis. I do see a shift.

Experiment 69

Experiment Share Childhood Nonprofit 69

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? Properly used, web sites are more than just a payment solution for credit card bearing donors. But in many areas there will always be scope for offline delivery of a non-profit’s message.

Stats 100

Stats Web Statistics NTEN 100

DNL OmniMedia

FEBRUARY 16, 2022

Lastly, donor engagement with online fundraising generates valuable data, which your team then cycles back into the process and uses to continually refine your digital nonprofit strategy. The digital environment is a loud and busy landscape; competition for donor attention is at an all-time high. Phase 4: The Analysis Stage.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.” Make Sense of Your Data.

Measure 118

Measure Learning Case Study Metrics 118

Nonprofits Source

MARCH 21, 2018

Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. 72% of Pinners use Pinterest to decide what to buy offline. This creates another touch point to get in front of your donors. What We Can Learn. Reporting and measurement plans.

Social Media 109

Social Media Resource Marketing Media 109

Achieve

MARCH 17, 2023

Your nonprofit needs a reliable way to reach donors, especially when fundraising deadlines are tight and you need support fast. As a result, your nonprofit can build its donor base and bring even more attention to its fundraising campaigns and events, allowing you to propel your mission forward. Use multimedia elements.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

Benchmark 74

Benchmark Internet Giving Offline 74

NTEN

OCTOBER 28, 2008

But, clearly, the campaigns have made social media a central strategy in their Donor, Volunteer and Voter mobilization efforts. Starting with the new(ish) generation of interactive websites and blogs, we can observe how mainstream and alternative organizations serve up news, critical analysis, community building and civic engagement.

Social Media 62

Social Media Lesson Develop Media 62

sgEngage

OCTOBER 28, 2010

First Year Donor Retention is 29.3% The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. That means 7 out of 10 donors don’t give again the following year. 67% of donors plan to eliminate or reduce support to nonprofits that over?solicit

Statistics 85

Statistics Trend Benchmark Blackbaud 85