Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

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Measure Policy Social Media Green 97

Connection Cafe

OCTOBER 30, 2017

Customers are now at the heart of important business decisions that use to be based solely on the company. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Your nonprofit can also use Google Analytics to set up conversion goals. What does it mean to be data-driven ?

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Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Data Analytics. Data Analytics Software. Performance Metrics Analyses. Formulation of Incentives Program. Automation.

Synchronous 144

Synchronous Structure Metrics Knowledge Base 144

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What do you want to learn from analytics?

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FAQ Organization Analytics Google 58

Connection Cafe

NOVEMBER 5, 2014

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results. Do we have good data to analyze?

Analytics 40

Analytics Data Analysis Culture 40

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. Corporate giving touches everyone within a company. The answer lies in innovative CSR software.

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Software Business Guide Companies 52

fusionSpan

DECEMBER 18, 2023

It’s also going to lower the entry bar to data analysis, giving everyone in your organization the ability to make better decisions on the fly. It’ll also give Salesforce users a way to complete tasks that were once beyond their technical, design or analytical capabilities. You don’t have to bear responsibility for this alone.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

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Lesson Fundraising Digital Test 59

Qgiv

JULY 27, 2021

And the fourth task is measurement and analysis so you can constantly go back and see if the activities you’re focused on are helping move the needle toward your goals. If you’re on Facebook, you have to constantly do research–they’re constantly making changes–content creation, community management, and measurement.

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Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. He lays out what to measure for each of these areas. Here's the slide. I've been following him on Twitter and have.

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Gyrus

NOVEMBER 3, 2016

We can also paint a picture with this immense wealth of data by determining manners to address company sales, safety within the workplace, external communications, and any other potential learning facet within a program. Measuring Learning. Statistics are powerful. Data and Data Quality Disclaimer.

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Learning Organization Statistics Cleveland 61

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. That’s why many organizations are starting to use nonprofit production companies. A KPI measures how effective your marketing efforts have been.

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Marketing Social Media Nonprofit Integration 52

Allegiance Group

APRIL 15, 2024

spent on direct mail, companies earn an average return of $4.09. Conducting a marketing opportunity analysis. To confirm that your strategies are effective and align with your audience’s preferences, conduct tests with members of your target audience, measuring brand awareness and likelihood to support your cause.

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Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

LinkedIn groups and company pages are a great place to encourage this type of engagement. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. Experiment, Measure, Learn, and Revise. It is important to measure along your whole engagement model (see my earlier post ).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo? "   He asked, "how do you measure loyalty?" 

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

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Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. Hard Data Points: You can get this from Google Analytics.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2013

3) Social Network Analysis of the #GPF13 tag during the discussion created by Marc Smith. They are using both big data, data mining, predictive analytics, and “ big listening.” They are trying to get companies to share data mining, for example mining Twitter and FB to detect disease outbreaks. Notes from Session.

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Philanthropy Global Data Indonesia 101

Connection Cafe

AUGUST 25, 2017

Recently, I sat down with TJ Nicolaides and Allison Hossack of Think Company , a Philadelphia based design firm specializing in research, strategy, development, and design. . I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Community Managers should measure increased speed from word of mouth or marketing awareness, the best way to measure this is time from awareness to close –or spread of WOM. This matters most.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 25, 2008

And a quick look around the social web last Halloween and there were so many companies putting Halloween costumes on their logos, that there was even a contest for the best ones ! I've always enjoyed how the web gets into the holiday spirit. Google has been celebrating holidays by changing its logo to a holiday theme since 1999.

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Tanzania Twitter Celebrate Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Return on Investment.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Like all activity within a good company or organization, I have to create some value. The big deal is that all of this data is in one dashboard, so I can jump straight to analysis, making my weekly report a whole lot easier to produce. Now, I know that not all value is measured in conversions. Tracking for Insights and Value.

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Social Media Tools Media Social 99

Connection Cafe

APRIL 29, 2015

Maybe numbers don’t make your jump out of your chair with excitement, but I cannot emphasize the importance of measuring and analyzing enough. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above!

Marketing 20

Marketing Support Help Analysis 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Mastering an analytic approach to strategy and planning. Mastering relevant content marketing.

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Digital Marketing Fundraising Strategy 99

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors.

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Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

Why should we measure story in a new way? To do this we have to be able to measure story in a new way. It enables organization to show their constituents that the organization is engaged – the organization measures its impact based upon the content of stories. Alan Deutschman – Walk the Walk.

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Story Action Model Adopt 79

Non Profit Quarterly

AUGUST 8, 2022

At Bonterra —a company that brings together tools and technology built to support the social good sector, where I serve as CEO—we’ve seen and experienced the benefits that can be accomplished through a comprehensive community care approach. The Promise of Comprehensive Community Care.

Community 90

Community Industry System Service 90

Nonprofits Source

MARCH 21, 2018

Before and after shots aren’t just for weight loss companies and hairdressers. Their aim is to expose the lies told by big tobacco companies in order to get fewer people smoking. Companies using Twitter for customer service see a 19% lift in customer satisfaction. Measure and track results. What We Can Learn.

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

While you are doing your analysis of what content got a lot of reach or shares, also take a look at what could be causing people to hide or unlike your content. I’m sure there are other analytics programs that will automatic the data jujitsu for you. Are you posting too frequently? What’s your hide percentage?

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Content Facebook Spam Strategy 116

Care2

OCTOBER 22, 2008

| Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

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Analytics Google Track Social Media 38

Everyaction

OCTOBER 5, 2016

Participants will network and learn about other areas of practice, discuss a range of opportunities and challenges faced by different sectors, and work collaboratively to improve impact measurement. The Fast Company Innovation Festival. The Fast Company Innovation Festival. Fast Company / New York, NY / $1,999.

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Conference Calendar DC Washington 111

Saleforce Nonprofit

AUGUST 17, 2022

This means that beyond grant applications and cultivation of potential donations, it also has a sales process which includes tracking deals with its customers who range from large tech companies like Palantir to small Bay Area nonprofits and small businesses. This helps them keep track of individuals as they cross multiple borders.

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Asia Dominican Republic Cambodia Children 98

Eric Jacobsen Blog

APRIL 4, 2018

Impressively, that advice is based on an in-depth analysis of over 2,6,00 leaders -- drawn from a database of more than 17,000 CEOs and C-suite executives. Powell : At ghSMART we spent a decade applying state-of the-art analytics to a data set of 17,000-plus leaders to uncover who gets to the top and what sets apart the best CEOs.

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Leadership Articulate Arts Statistics 40