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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! If you’re not sure how to change this setting, you can follow the simple instructions here. The way GA4 is tracking has changed substantially from UA. We’ll wait.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! The social media landscape is changing quickly. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data. This type of numbers-based analytic approach is useful not just internally but externally as well.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. Industry Data Analysis Many associations aggregate data and then provide it back to members.

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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

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