How Effective Branding Helps Achieve Nonprofit Mission
ASU Lodestar Center
JUNE 12, 2019
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. Matthew Schwartz, the founder and executive director of Constructive, stated that an effective brand helps organizations earn trust, increase loyalty, develop new opportunities and strengthen organizational leadership. These are big ones, with big brands.
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