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Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. A strong brand is important because it facilitates opportunities, resources and results. For this reason, it is necessary that the organization represent universal values and ethics codes, articulated to providing a high-quality service.
To alleviate any concerns or tension, explicitly articulate to your team that their jobs are not at stake. For example, the Executive Leadership Team held knowledge that others in the organization did not have access to, so creating questions facilitating capturing their knowledge was important. Guest Post'
Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. A strong brand is important because it facilitates opportunities, resources and results. For this reason, it is necessary that the organization represent universal values and ethics codes, articulated to providing a high-quality service.
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