Notes from Craigslist Foundation Nonprofit Boot Camp
Have Fun - Do Good
OCTOBER 9, 2005
Which is more appealing to tell people that they are on the Titanic and it is sinking, or to sail by in a boat that is green, with great food and fun music and ask them to come on board. There is a 4:1 ratio. He used the metaphor of the Titanic. When most people are asked to give money to your organization, they are going to say no.
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