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Making the most of mid-level

M+R

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

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Volunteers of America: Getting Results

Connection Cafe

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it? What were the results?

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professionals

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Direct mail.

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The Ins and Outs of Facebook Fundraising: A Complete Guide

sgEngage

However, for some organizations, their understanding ends there— occasionally, they receive a check from Facebook fundraising in the mail, but the specifics are more opaque. Whether that describes your organization or not, it’s helpful to start with a review of the basics to fundraising on this handy social media channel.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. birthday campaigns ( Facebook Fundraisers ), and for timely, news-driven events (Black Lives Matter).

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The Ins and Outs of Facebook Fundraising: A Complete Guide

Connection Cafe

However, for some organizations, their understanding ends there— occasionally, they receive a check from Facebook fundraising in the mail, but the specifics are more opaque. Whether that describes your organization or not, it’s helpful to start with a review of the basics to fundraising on this handy social media channel.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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