Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. Or, like Feeding America, you can build donor preferences into your website , a smart fix. Here’s what behavioral science tells us about negative vs. positive messages.
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