Memejacking: Does Your Nonprofit Dare?
Tech Soup
APRIL 6, 2015
The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.
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