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10 Digital Marketing & Fundraising Trends to Prioritize in 2023

Nonprofit Tech for Good

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). likes, comments, and follows) Email open rates and click-through rates SEO performance (e.g.,

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. If you have not yet viewed your nonprofit’s website on a tablet or smartphone browser, it’s going to be a real eye-opener. Learn basic HTML. WWF Mobile. WWF Desktop.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Overlooking important trends. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Email open rates, click-through rates, and conversions. Operating without a clear marketing strategy.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Look at each supporter’s giving history and identify trends. However, they generally don’t allow for the same level of personal interaction as the in-person alternative. You should also see specific trends in these numbers over time. Who is giving year after year or multiple times per year?

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Alternately, what could your top marketer tell you about the hospital’s foundation? It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation. This 3:1 ROI is higher than that realized in most clinical services.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.

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