Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Also: Do you think I’m overstating the case about the need for nonprofits to find alternatives to Direct Mail?
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