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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Analyze your CRM.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

However, they generally don’t allow for the same level of personal interaction as the in-person alternative. Review major gift results Assess your major giving program results to determine how well the program works and identify opportunities for improvement. You should also see specific trends in these numbers over time.

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. Alternately, what could your top marketer tell you about the hospital’s foundation? Times have changed.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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Better marketing for nonprofits

ASU Lodestar Center

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. To do this, though, it's necessary to relinquish control over every last detail and be willing to compromise where there are viable alternatives.

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eMetrics Marketing Optimization Summit: Keynote by Jim Sterne

Beth's Blog: How Nonprofits Can Use Social Media

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue.   Types of Metrics:    We've got too much stuff to measure.  Outcome:    Every page has ROI.  Lowered Expenses. How do you compare?

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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

According to TechCrunch , Bloglines experienced a major outage, leaving many who use bloglines taking a serious look at alternative RSS readers and exporting and backing up our OPML files. The presentation describes the benefits of using Digg and shares some before/after results. Are you spending too much of your day in your email?

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