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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. Engagement figures are impressive too, with an average open rate of 80% and a 4 – 10 times higher click-through-rate than traditional email. In this template you’ll learn how to: Establish your most important metrics.

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33+ Giving Tuesday Ideas: Expert Tips and Campaigns to Try

Bloomerang

Check out this example from our donor retention guide showing the impact of a nonprofit increasing their retention rates by just 10%: To retain your own supporters this Giving Tuesday we recommend the following tips: . You may look at metrics such as: . Email open and click-through rates. The number of first-time donors.

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Developing a Nonprofit Communications Plan to Engage Constituents

Neon CRM

Here’s how to approach the goal of boosting engagement in a SMART way: Specific : Increase donor engagement with fundraising activities Measurable: Increase fundraising email open rates and social media followers by 20%. Increase email click through rates by 5% and social media engagement from comments, shares and likes by 10%.

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15 Nonprofit Newsletter Tips to Take Your Fundraising to the Next Level

Qgiv

Use proper alternative text for your photos and keep your email layout simple for individuals who use screen readers. Put your storytelling skills to good use to grab your readers and get them invested in your cause. Tracking metrics for marketing emails can help you continue to refine your email marketing strategy.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Storytelling is good, but no one likes to read a paragraph where a single sentence would do. I’ve also found that making a few simple adjustments to your headline process can dramatically improve audience response rates as well as organic search results. Let me show you how: Identify Keyword Opportunities. Create Your Own Images.

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Online Storytelling & Cause Marketing: An Interview with Jonah Sachs of Free Range Studios

Have Fun - Do Good

Free Range Studios is an advertising and marketing firm that specializes in progressive non-profit and socially responsible businesses, but we are best known for our online storytelling. We do a lot of print design; we started in website design; what we do that people see the most is online storytelling.