What does a Purpose-Driven Company Look Like?
Saleforce Nonprofit
AUGUST 5, 2022
A pioneer in biojet fuels, Alaska Airlines partnered with Neste to lay the groundwork for industry-wide adoption of renewable fuel options, such as forest residuals , made from the stumps and branches leftover after a timber harvest, and a cleaner alternative to traditional jet fuel. This isn’t disinterested philanthropy.
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