How To Write A Nonprofit Mission Statement in 7 Steps (Plus 10 Great Examples)
Neon CRM
NOVEMBER 16, 2023
Next, ask about what language resonates with them. Be sure to use active voice and descriptive language. The language in the mission statement should feel the same way that the brand feels. Concise, Powerful Language Your list of brand words should contain descriptive adjectives and verbs. Take, for example, “we do.”
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