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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. She also used to volunteer at a nearby animal shelter in her free time.

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Tech-Fueled Tips to Improve The Online Donor Journey

DNL OmniMedia

You don’t want social media feeds or a text message to take their attention away from their goal of giving. . Be mindful of things like having alternative text in form fields for mobile users (which will usually be shorter), and making form fields tab friendly for computer users. Hint: Need more help? Include the donor’s name.

Tech 52