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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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5 Key Metrics to Improve Your Email Campaigns

NTEN

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53
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Great reads from around the web on February 23rd

Amy Sample Ward

This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue.

Web 108
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Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100
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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Integrations Manually entering data can take a lot of time and is subject to human error.

Profile 94
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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

People can tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. What metrics are you using for mobile? We’ll then evaluate if it’s something we should include in a future release. How will you measure success?

Mobile 113
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Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready?

Forum One

Automatic tracking of certain events—page scrolls, outbound clicks, file downloads, video engagement, and site search—without additional coding or setup required in Google Tag Manager. ? New key metrics focused on customer engagement. ? Active Users replace Total Users as the primary user metric in GA4. There are alternatives.