Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
That’s what our industry’s been doing — slowly but surely phasing this technology out. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. A lot of this comes from the lack of a clear industry standard for identity resolution.
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