Resilient Fundraising: Show Donors the Love
Connection Cafe
APRIL 20, 2020
That’s like taking a thermometer from your child’s mouth, reading 104 degrees, and dunking the thermometer in ice water to fix the problem. Fixing the KPI does not fix the problem. Not only did we fail to fix the problem, we didn’t even try to diagnose it. The problem is that our donors and participants don’t love us enough.
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