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Social SEO and the Rise of Alternative Search

Media Cause

Social media profiles consistently secure prominent positions in search results. Especially for branded keywords, social media profiles frequently take a front-and-center position, appearing right after the respective brand’s website result. Instagram Your social profile should be filled out in its entirety.

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Instagram for Nonprofits: 21+ Essential Strategies for Social Impact

Whole Whale

Leverage Business Profiles and Creator Accounts For nonprofits, a Business Profile on Instagram is essential for accessing analytics, running ads, and using the donate feature. Creator Accounts provide unique insights and features tailored to individual branding, which can complement your nonprofit’s main profile.

Impact 98
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What Are You Doing with Your Donor Data?

Greater Giving

Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. In your CRM, you might notice gaps in supporters’ profiles. Alternatively, you might notice your donor response rates are low, indicating that some of your data is outdated or inaccurate.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

As more donors look for alternative ways to engage with nonprofits, chatbots are likely to become increasingly popular, especially with millennials and Gen Z who are more accustomed to interacting with technology. Download Keela’s Major Donor Profile Template to get started with raising more for your cause.

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Email is dead … long live Email?

Zen and the Art of Nonprofit Technology

Recent studies suggest that there is a demographic shift happening – social media being more primary communications avenues for Millenials and Gen Y, and email for everyone older. I decided it was time to do a roundup of the discussion and collaboration alternatives that exist at this point. I’ve blogged about Elgg before.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Project Demographics/Orientation/Status (2 percent). Alternative Supports (<1 percent). Organization’s DUNS Number and/or GuideStar profile. Staff Demographics (Age, Ethnicity, Gender, Immigration Status). Corporate Delegation and Oversight, Organizational Structure (5 percent). Organization’s Fax Number.

Grant 97
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Additionally, follow accessibility guidelines like adding alternative text to images and having proper contrast between text and background colors so that anyone can visit and engage with all of the content on your website.

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