Remove Alternative Remove Demographics Remove Mail Remove Metrics
article thumbnail

6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. If you decide to add direct mail to the mix, include a QR code for a quick link to your event website where folks can immediately register, become a sponsor, or make a donation as soon as they hear about it.

Charity 87
article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls.

Fund 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Demographics . Then, assess relevant metrics to see which types of content receive the most engagement. Did retargeted ads see more conversions than direct mail solicitors? Some common metrics to track are website page views, email click-through rates, and social media engagement. . Common segments include: Location .

article thumbnail

Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. To evaluate your segments, your nonprofit should: Review engagement metrics.

article thumbnail

Fight Digital Fatigue: 4 Tips for Nonprofit Communications

Achieve

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Alternatively, a. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Whether you’re hoping to better.

Digital 105
article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Alternatively you can change your website and make the keywords more relevant and thereby increase the quality score. Conversion tracking allows you to have important metrics about how the traffic that is driven to your site interacts with your site and organization. Signing up for you mailing list. Submitting a contact form.

Google 334
article thumbnail

Fight Digital Fatigue: 4 Tips for Nonprofit Communications

Achieve

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Alternatively, a multichannel marketing strategy allows you to engage with supporters across multiple platforms, using each platform to complement and highlight the others.

Digital 52