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Social SEO and the Rise of Alternative Search

Media Cause

Social media profiles consistently secure prominent positions in search results. Especially for branded keywords, social media profiles frequently take a front-and-center position, appearing right after the respective brand’s website result. Instagram Your social profile should be filled out in its entirety.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. As more donors look for alternative ways to engage with nonprofits, chatbots are likely to become increasingly popular, especially with millennials and Gen Z who are more accustomed to interacting with technology.

Tools 360
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What Are You Doing with Your Donor Data?

Greater Giving

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location.

Data 98
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Are you taking advantage of this time your customers spend on their phones and computers?

Map 52
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We’re 39 percent similar; how can we be exponentially better?

Candid

Project Demographics/Orientation/Status (2 percent). Alternative Supports (<1 percent). Organization’s DUNS Number and/or GuideStar profile. Staff Demographics (Age, Ethnicity, Gender, Immigration Status). Corporate Delegation and Oversight, Organizational Structure (5 percent). Organization’s Fax Number.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

Fund 52
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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

The user journey is the way visitors interact with your healthcare website. Consider your audience’s demographics and group audience members based on shared characteristics. For instance, you might create profiles for different age groups, such as young, middle-aged, and elderly visitors.