Two years later: how our fundraising strategy changed overnight
Candid
APRIL 19, 2022
My team of 12 and I wondered: how long would this go on and how long could we survive without our main funding stream? We had no time to plan, so we got creative and looked for alternative revenue sources. COVID-19's arrival and social distancing meant a huge loss of revenue. Would the government help us? How would our donors respond?
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