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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. I’d say you should push your print newsletter out early, like September so that you can follow up with a traditional, direct fundraising appeal by mail in early/mid October. I start with my direct mail piece.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use. Chapter 2 :: What About Myspace? That said, for those of you that have bought the book [Thank you!],

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use. Chapter 2 :: What About Myspace? That said, for those of you that have bought the book [Thank you!],

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 2 :: Experiment with Social Media Dashboards. Chapter 2 :: Deciding What Social Media Tools to Use ( View Excerpt ). Chapter 3 :: Find Your Facebook Voice. Chapter 3 :: Send Facebook “Updates” at Least Once or Twice a Month.

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Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

3rd Sector Labs

Do you plans involve segmenting of constituents into different groups and personalizing outreach; do you plan to test campaign variables; will you be using reference codes to track where donations are coming from (Direct mail, Email, Social, etc). As in everything, test, test test. Study your results.

Data 100
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[VIDEO] Keeping Your Donor Database Healthy, Wealth, and Wise

Bloomerang

Many mail houses and data systems. Now, 50% of people pay more attention to direct mail than to any other marketing channel. I go in and I look at clients who just use e-mail and send out their e-mail. So imagine, only a quarter of the people that you’re sending your e-mail to. We pay attention to our mail.

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Book: A Great How-To On Creating Social Content

Beth's Blog: How Nonprofits Can Use Social Media

My favorite chapter is “Reimagine: Don’t Recycle: Anatomy of Content Circle of Life.&# Using a plant life cycle as a metaphor, they offer a framework for how to think about content that is life-giving, but also more efficient to produce. They offer principles, how-to steps and tips, and case studies.

Content 111