Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). Does your media plan need to shift?
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