Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
But on social media, creating a small active community of supporters that is engaged and active provides an alternative. Build relationships with the most engaged members of your online community. When comparing their direct marketing reach to the direct marketing reach at a large organization, small nonprofits will never get ahead.
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